Tag Archives: Brand

Your “Brand” – The Merging of Personal & Professional

In today’s world our Internet lives are woven together, all tangled up. The professional and personal flows like a wave out from the individual and merges with the whole. People who interact with you either online or in person do so because they like you or you have something to say in which they find value. I wanted the “eye” in my logo because as a photographer I looked at my subjects differently than anyone else and the moments I spent with them were mine alone and could never be shared, except through the final image. As the creative beings we are, people have new eyes to see; whether we are viewing a person, place or thing. Rather than bemoan a world of smart phones and digital cameras I think it is exhilarating to experience the world through a million people, each communicating their moments.

When I developed my logo with Zard we layered it on top of words like “communicate, beauty, art, music, ideas, video, thoughts, brilliant, and new media because these are the things that feed my soul and ventures. This blog explores how the humanities, elegant design, and beauty merged with technology gives people new opportunities through self expression. The changing world of digital publishing and entrepreneurship are integrated through communication across social media using words, images, and consistent “branding” — visual communication of values and choices.